$2.10M Attributed Revenue | 2.17× ROAS

A performance-driven UGC creative that challenges the idea that quality sleep requires an expensive investment. Built around a curiosity-driven hook and a clear affordability message, the video turns a familiar consumer hesitation into an engaging product story.

$966K Attributed Revenue | 2.82× ROAS

A comparison-driven UGC creative built around a common consumer question: Is a more expensive mattress really worth it? The concept uses a relatable price comparison and straightforward messaging to communicate value, capture attention, and encourage viewers to reconsider their options.

$987k Attributed Revenue | 1.87 True ROAS

Developed the script, generated the voiceover using ElevenLabs, and edited the video from start to finish. Built around a humorous, relatable hook that plays on the perception of luxury, using personality-driven storytelling and engaging pacing to make the product feel aspirational yet accessible.

$2.17 Attributed Revenue | 1.96x True ROAS

Scripted and edited this testimonial-style UGC ad, using ElevenLabs to generate the voiceover. Blended AI-powered production with authentic storytelling, relatable messaging, and engaging editing to create a conversion-focused video that feels natural and personal.

Spend: $1,599,656 | Revenue: $3,893,218 | ROAS: 2.43x

Wrote the script and edited this high-performing UGC listicle from start to finish. Combined a compelling opening hook, relatable messaging, and dynamic editing to break down product benefits into a simple, engaging story designed to capture attention and drive conversions.

Spend: $2,906,162 | Revenue: $7,601,451 | ROAS: 2.62×
Developed the script from concept to completion, building on proven creative strategies and translating them into a clear brief for the UGC creator. Using ElevenLabs as a VO, I edited with a focus on thumb-stopping hooks, engaging pacing, and performance-driven storytelling to turn a relatable price objection into a high-performing ad.