Growth Marketing Top Video Performers
Growth Marketing Top Video Performers
Don't Drop $4K | The $7.6M Hook
$7.60M Attributed Revenue | 2.62× ROAS
Developed the script from concept to completion, building on proven creative strategies and translating them into a clear brief for the UGC creator. Using ElevenLabs for VO, I created the script edited with a focus on thumb-stopping hooks, engaging pacing, and performance-driven storytelling to turn a relatable price objection into a high-performing ad.
Ever Since I Switched | AI-Powered Storytelling
$2.17M Attributed Revenue | 1.96× ROAS
Scripted and edited this testimonial-style UGC ad, using ElevenLabs to generate the voiceover. Blended AI-powered production with authentic storytelling, relatable messaging, and engaging editing to create a conversion-focused video that feels natural and personal.
$5K Mattress vs. DreamCloud | The Value Proposition
$966K Attributed Revenue | 2.82× ROAS
A comparison-driven UGC creative built around a common consumer question: Is a more expensive mattress really worth it? The concept uses a relatable price comparison and straightforward messaging to communicate value, capture attention, and encourage viewers to reconsider their options.
Don't Spend $XK | Challenging the Price Tag
$2.10M Attributed Revenue | 2.17× ROAS
A performance-driven UGC creative that challenges the idea that quality sleep requires an expensive investment. Built around a curiosity-driven hook and a clear affordability message, the video turns a familiar consumer hesitation into an engaging product story.
Three Reasons Why | UGC That Converts
$3.89M Attributed Revenue | 2.43× ROAS Wrote the script and edited this high-performing UGC listicle from start to finish. Combined a compelling opening hook, relatable messaging, and dynamic editing to break down product benefits into a simple, engaging story designed to capture attention and drive conversions.
When Your Friends Think You're Rich | The Luxury Hook
$987K Attributed Revenue | 1.87× ROAS
Developed the script, generated the voiceover using ElevenLabs, and edited the video from start to finish. Built around a humorous, relatable hook that plays on the perception of luxury, using personality-driven storytelling and engaging pacing to make the product feel aspirational yet accessible.
A Few My Favorites
In the growth marketing world, I know that the ads that perform well aren’t always the most aesthetically pleasing, so here are some video elements that I’m most proud of :) Proudly using all forms of AI to generate synthetic VO and thumb-stopping hooks.
AI-Powered Product Assembly | Nectar
Used AI-powered editing to create a seamless, self-assembling product sequence, bringing Nectar's mattress, pillows, and bedding together without any on-camera human interaction. Designed as a visually engaging, thumb-stopping hook to capture attention in the first few seconds of the ad.
Black Friday | AI-Powered Hook Meets UGC
Combined compelling creator-led content with fast-paced editing and an AI-generated hook to create a high-impact Black Friday ad. Focused on thumb-stopping visuals, seamless transitions, and urgency-driven messaging to capture attention, highlight the offer, and drive conversions during one of the biggest shopping periods of the year.
Bamboo Assembly | AI Stop-Motion Hook
Created an AI-powered stop-motion bamboo bed assembly hook using studio footage when the original shoot did not include the format we needed. Built to replicate a proven creative style that had performed well in past campaigns, the piece transformed existing footage into a thumb-stopping opening sequence designed to quickly capture attention and introduce the product in a visually distinctive way.
The Bundle Reveal | AI-Powered Product Animation
Created an AI-powered “What You Get” animation that visually brings Nectar's adjustable bed frame, mattress, cooling pillows, sheet set, and mattress protector together in one seamless sequence. Designed as a thumb-stopping product reveal, the animation has become a core creative asset, integrated into hundreds of paid social ads to communicate the bundle's value in an engaging, instantly understandable way.